

When you’re navigating a career change or crisis and need clarity, honest support, and confidence in your next step.
When you have a stream of ideas and are struggling to prioritise. We help bring clarity and a tangible action plan.
When you aren’t attracting enough customers or are struggling to retain them. We can forensically analyse the customer journey and create actionable, innovative and commercial solutions to drive improvements. Even more, we can support in driving those improvements alongside you.
When you have a project or projects that sit on the back burner and you don’t have the capacity to manage them internally. We help deliver these, creating business change, efficiency improvements and ultimately profits.
We are experts in collaboration and leadership. We partner with ambitious women, founders, CEOs, and their teams to drive lasting improvements and success. We are innovative, we are ambitious, but overall we are kind.
Provided mentoring, practical support and encouragement alongside expertise and a robust action plan to turn a single chair hair salon to a 6+ chair hair salon and so much more.
Transformed how a multi-million retail business operated – from teams working in silo into a collaborative customer-focused organisation. This is just one example from our extensive careers in global retail businesses.
Provided mentoring, guidance and an actionable plan to an individual seeking a career change, leading to the formation of a successful business. An example of the 121 support we provide for founders and CEOs.
Supported the female founder of a not-for-profit in its infancy with a customer centric action plan and 3 year growth strategy. A cause we continue to support.



I’ve always believed that great businesses are built on great customer experiences. From the start of my retail career to supporting business leaders at every stage, I’ve seen firsthand how the right strategy, and actually implementing it, can turn a struggling business into a thriving one. Along the way, I’ve also seen some of the best leaders in action, and it’s shown me how much confidence and mindset matter, sometimes even more than strategy itself, in getting there.
With over 20 years in retail leadership, I’ve worked with businesses of all sizes, each with its own ambitions, opportunities, and challenges, and alongside some of the best leaders in the industry, supporting them to do their best work. Along the way I’ve navigated plenty of change myself, new roles, new leaders, and new ways of working, which is part of why I understand what it takes to move through it well. No matter where they are in their journey, I bring a fresh perspective and a solutions focused mindset to help them move forward.
My own personal journey hasn’t been a straight line. I was forced to pause, reassess, and redefine what really mattered. Surviving breast cancer twice gave me the clarity to focus on what I love most, helping businesses and people reach their full potential.
That’s why I created Ambitious Kind, offering strategic and mentoring support, business advice, and chief of staff style support, built on the belief that kindness in business, as well as life, is a superpower.
At Ambitious Kind, we love helping ambitious women, leaders, and businesses turn ambition into action and challenges into opportunities for growth and change. With a holistic approach, we connect the dots between strategy, mindset, and execution, always keeping the person or the customer at the heart of every decision. Because whether it’s a business or a career, when you put people first, everything else falls into place.
