Supporting ambitious growth, powered by kindness.

We help small retail and customer-facing businesses grow by spotting what’s working, fixing what isn’t, and help give every customer a reason to come back

Does this sound like

YOU?

We Work With

Independent Retailers | Online Retailers | Clinics & Wellbeing Businesses | Salons, Gyms & Fitness Studios |  Cafés & Restaurants | Hospitality Businesses

We work with founders, CEOs, and their teams from ANY customer facing organisation.

How We Can Work Together

Growth Action Plan

A clear plan built around your business. You’ll know exactly what to focus on and why.

Right for you if you’re ready for focus and clarity

Brilliant Customer Experience

Turn the customer relationships you’ve already built into your biggest driver of loyalty and growth.

Right for you if your customers love you but growth has plateaued

Making It Happen

You have an idea or a plan or know what needs doing. We roll up our sleeves and deliver alongside you.

Right for you if ideas keep stalling and nothing gets finished

Your Strategic Partner

Ongoing support from someone who knows your business, thinks ahead with you, and tells you the truth when you need it.

Right for you if you’re established but need someone to think with

Hi, I'm Rachel

I’ve worked in retail and customer-facing businesses my whole career – from the shop floor to the boardroom, with global brands and one-person operations. I know what it looks like when a business is working brilliantly for its customers. And I know what it looks like when it isn’t.

I started Ambitious Kind because I wanted to bring proper, experienced, strategic thinking to the businesses that need it most: the founder-led, customer-facing ones that are too often left to figure it out alone.

I’m not here to hand you a plan and walk away. I’m here to help you actually make it happen.

Our Manifesto

Kindness and ambition are not mutually exclusive; the best leaders embrace both

arianna huffington

Ready to build and grow your business?